The Topstone Carbon – A dirty bike is a happy bike.

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Drummond Cycles has been a long-time client of ours. We’ve also worked closely with Cannondale in the past, so when they came to us needing a video piece as unique as the Topstone itself, we were thrilled. We literally came up with the storyboard for this in the morning and shot the whole thing in the afternoon. Speight and Noah Drummond, Dick’s sons, have had a long-standing history of taking bikes from the shop and testing them out—with and without their father’s permission. We thought it would be funny to tell that story through this short video ad for the Cannondale Topstone Carbon. Give it a watch and let us know what you think!

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