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There’s a huge amount of pressure on professional athletes to be creating top-notch content these days. Sponsors are clamoring for more and more exposure online while still expecting stand-out athletic performances in the flesh. It’s a paradox. How are a 2X Olympian (Sarah) and American Record holder (Ben) supposed to accomplish both to the best of their abilities? We’ve been working with them for the last two years to create authentic photo and video content that inspires and educates their audiences, and appeases the sponsor gods all while not interrupting their training and daily rituals. We work like flies on the wall with very large cameras. It allows them to reach their audience in the best way while not taking away from their training. Below you can find some of the things we’ve created together over the past two years.

TrueTube

A YouTube series highlighting the lives of these pro athletes with the goal of inspiring and educating their audiences.

Getting close to Ironman World Championship and in the thick of some work. Sarah heads to the gym for an quality run session- incline work, plus some internal temperature measurement. --- Video by Ansel Dickey // Vermont Social https://www.vermontsocial.media/

Train hard, recover even harder. The fancy recovery modalities are nice, but we're big fans of the cheapest, most effective recovery tool possible- sleep! Here's a look into how we approach our greatest recovery tool. Thanks to our sponsor, Momentous, for helping us put this video together for the launch for their new product, the very aptly named Sleep.

Once you deliver that final training stimulus... that's it. You've done all you can. Now all you can do is rest. I'm stoked to be well into my taper block leading up to Kona on Saturday! Ironman Worlds, watch out for this Maple Donkey. We're coming in HOT!

Ben runs 14 miles in Vermont while preparing for the USA Track and Field Championships in Des Moines, IA later this week. While in desperate need of a haircut and shave, Ben pampers his nagging Achilles, does some strides, and sweats heavily in the sauna.